Bruxo Made in Mexico

Prononces Broo-Hoh, is a virtuous craftmanship, made-in-Mexico, sipped pure or in a cocktail.

Mezcal is made from aged Maguey, (the technical term for the agave)

Bruxo is an alternative for any occasion. A merging affinity with growing enthusiasts.

A present-day crafted spirit.

A reference to the health concious.

Socially Responsible. A shared wisdom, made in real places by real people.

We come together from distinct social, cultural backgrounds around the world.

We stay true to our values and we move boldly into tomorrow.

Striving for Sustainability

Today we work with 11 Mezcal Masters, Generating better living and working conditions.

We use only pure maguey and we plan to Become 100% sustainable in 3 years.

Each Premium bruxo has a life of its own. One is more or less complex than the next Depending on cultivation and processing. The wisdom is the art of roasting the maguey without them burning.


Today’s bruxo Recipe


30 ml of bruxo No.1, ginger, 15ml of green lemon, a dash of Natural syrup and tonic water.

Put all the ingredients in a glass, macerate, shake and serve in a balloon glass, op off with tonic water. Decorate with a slice of ginger and a sprig of rosemary.

Happy Easter

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Easter Witch Alice 6 years ago at the island of Gotland

Gala de Danza 2017 at Mar Adentro Hotel in Cabo San Lucas


View a short Recap of this years Gala  HERE

A Little Bit of Turkey in Stockholm


Family celebration for Alice 7th birthday at “classic” restaurant Halv Grek Plus Turk in the heart of Stockholm, always  great food and ambiance and personal service, I call it my Le Bilbouquet of Stockholm, it has been around for 20 years, and the owner is a dear friend! The yumminess starts with a bunch of apetizers and share family style! Check out their chambre separée for private parties!





Back in Stockholm


Check out my new hotel guide in Aftonbladet’s The Good Life


Pressbreakfast for the 10 year anniversary of the collaboration with Childhood Foundation and Sophieby Sophie, now this collection also offers earrings, chains, bracelets, in silver and goldplated silver.


Gorgeous silk collection Lou-in-Love, showed at The Haymarket Hotel


Precious jeweler designer Charlotte Ramel showed her collection Ebba Brahe, I am glansing at a tennis bracelet with cognac diamonds……

FullSizeRenderDet var inte jag. Igen

Amazing and fenomenal performance yesterday at Kulturhuset/stadsteatern at Segelstorg “det var inte jag, igen” an absolute GO-SEE, only a few perfomances, Jesper Waldersten on stage, in a collaboration with choreographer Kenneth Kvarnström and fashion designers Astrid Olsson  and Lee Cotter meets Waldersten the three dancers Pär Andersson , Matthew Branham and Erik Nyberg  


About Last Week


Swedish jeweler Rasmus of  Hvorslev jewelry, that showed at the opening of Soho store Dreams on Air, here with editor of Precious7 magazine, Anna Maria and luxury handbag designer of Magri, Isabella


Sweden’s largest art galleist Mr Björn Wetterling and his artist Nathalia Edenmont at Nancy Hoffman gallery


The Lowell’s opening of their new restaurant Majorelle, with a new bar and lounge, I love it and it is pretty close to home…..

Happy 7th Birthday my Love


Alice Fashion Sewing party, celebrating with best friend’s at JEMZ Sewingstudion in Tribeca in NYC

Le Sereno My St Barths Favorite Hotel

At Le Sereno you feel like you are home, relaxed luxury and personal attention is the key to my preferred stay.

The breakfast is included and each guest get a beach bag and havaianas upon arrival in the room

The pretty tree by Le Serenos private beach and the hotel’s pool, one of the most beautiful ones on island!

With dear friends, the view from one of Le Sereno’s private villas

Le Sereno at night! Now I am excited to see the new Le Sereno Hotel in Como Italy

I Dream about Dream Hotel in Miami and some new hot spots in Miami

At the rooftop of The Dream Hotel wearing my MaxJenny jacket 

Meeting at South Beach with gorgeous jewelry designer Soledad Lowe

Matching bikinis in Panos Emporio

Naked Taco has great mexican cuisine and is located in The Dream Hotel

Yardbird is great for casual dinner and Villa Azur is also amazing for more upscale dinner, great seafood, a lunch must is greek/turkish cuisine at Mandolin in Wynwood Miami, check out the gift store next to it!

Sandpiper Bay Club Med We Love It !

Happy and relaxed at Sandpiper Bay Club Med  we eat well, do sports, yoga and Alice is in the kids club were having a blast, I am wearing a bikini Deco Swim by Freya and an open caftan ¨Serena¨by Panos Emporio

Silk Caftan by DeMoy and sneakers by Superga , my sunglasses are by Derek Lam / Modo Eyewear Synsam , necklace by Astrid & Agnes